17The 2020 McKinsey Global Payments Report
approach to partnerships and develop models that
deliver more value to merchants through their ISV
partners—for instance, merchant cash advances,
point-of-sale financing solutions, analytics, and
omnichannel reconciliation.
In emerging markets, ISVs are steadily gaining
share, but most of the sales still leverage
traditional agent-based or direct models. Bank-
owned acquirers have an advantage in many of
these markets but often lag in sales and product
sophistication. In these markets, acquirers still have
the opportunity to invest in building a point-of-sale
platform-based business that enables them to serve
a broad swathe of merchant needs and monetize the
SME relationship in a more holistic fashion.
Trade barriers and government
intervention hinder market expansion
and enable local wins
The economic slowdown has increased many
governments’ willingness to accept additional
investment avenues, somewhat counterbalancing
the impact of recent trade disputes. The competing
priorities of regional governments are likely to
interfere with companies’ ability to enter into new
markets organically. Acquirers will need to consider
regional sponsorships, acquisitions, or joint ventures
to enter priority markets.
This “slow-balization” is also expected to fuel the
growth of regional supply chains. This will create a
need for regionally integrated solutions, especially
in B2B payments. Acquirers that have been slower
to pursue the value pools in B2B digital commerce,
due to its multi-geography complexities, may now
be able to pursue opportunities at a regional level.
Preparing for 2021 and beyond
As acquirers and merchant-services players reorient
to prepare for the next decade, several key areas
require focus:
• Investing to transform into a platform business
for larger merchants. Most large merchants
are grappling with the accelerated shift
to e-commerce, which has created more
pronounced payments digitization needs
at the point of sale, including contactless
payments, enhanced authorization, fraud and
chargeback mitigation solutions, financing at
point of sale, sub-merchant onboarding, and
payments remittances. Acquirers have a unique
opportunity to shift from being a traditional
payments acquirer or processor and bring
together proprietary and partner solutions into
a single platform for larger merchants, which
also enables bundled economics and better
value creation.
• Investing in SME channels in emerging
geographies to capture share. The shift toward
ISV-led models across markets is imminent;
acquirers need to assess their strategic posture
to address this trend. The build-out and scaling of
direct-to-SME models will be capital intensive but
potentially more lucrative if acquirers can create
SME-focused one-stop-shop platforms. Investing
in these channels and value propositions over
the next 18 to 36 months, before these markets
tilt toward ISV-led models, will position them to
compete much more effectively.
• “De-cluttering” infrastructure. The spate of
acquisitions has led to often redundant data and
software platforms that are burdening at-scale
merchant acquirers, hindering their ability to
compete with next-generation players that have
built more integrated, scalable solutions. There
is a dramatic need for rationalization of software,
data platforms, infrastructure, etc. to enable
acquirers to support merchants efficiently
across geographies, verticals, and devices.
• Aligning and simplifying organizations to
mirror emerging and at-scale merchant profit
pools and needs. Segmenting customers into
enterprise (and within this marketplace models,
pure-play subscription, travel, at-scale retail)
and SMEs (and within this direct, bank-led,
ISO/ISV/VAR led, partner-led) and organizing
the business around segments based on how
customers buy is critical to compete effectively.
Such alignment will enable acquirers to invest
appropriately in sales effectiveness and
commercial enablement, thereby improving
go-to-market and pricing approaches as well as
progress tracking.
• Directing investments to digital ISVs and
payments-adjacent offerings. With traditional
processing revenues under sustained pressure,
acquirers should focus investment on scaling
integrations with digital ISVs and creating
payments-adjacent offerings where they have a
value-added play (e.g., POS financing, rewards
redemption at point of sale, SME financing)
Acquirers should better monetize their role
within the value chain as an enabler between
1
Total excludes network assessment fees.
2
Small and medium-size enterprises, classied as businesses with <$100 million in revenues or sales where the cost of payments acceptance is directly borne by the SME; excludes marketplace-like
models that do not directly pass on acceptance costs.
3
Growth from underlying growth in sales; value-added service revenues attributed to services linked to processing a transaction but sold separately (eg, enhanced authorization).
4
Growth linked to price changes. Recent pricing pressure has led to price declines.
Source: McKinsey Payments Practice
Value-added services
(including hardware)
Core processing
Deconstruction of revenue growth, merchant services, US market example
$ billion
Share of growth
coming from SMEs
2
71%
29%
23.7 1.8
1.8
-0.1
18.7
Revenues,
2017
1.5
74%
26%
76%98% 27% 72%0%
Revenues,
2019
From new
merchants
From
volume growth
of existing
merchants
3
From new
VAS sales
From price
changes
4
Exhibit 3
Most revenue growth in merchant services is from small and medium-size enterprises.