Lawn Care Business Plan Template by Wise
Business Plans
[Company Logo]
[Company Name]
[Company Address]
[Company Phone Number]
Developed By:
[Name]
[Your Role]
[Company Name]
[Address]
Email: [ ]
Document Version
Business Plan Confidentiality Agreement
The undersigned reader of [Company's Name] Business Plan acknowledges that the
information provided is totally confidential, and undertakes not to reveal anything
discovered in the business plan without the express written agreement of [Business
Owner's Name].
The reader also acknowledges that the information to be provided in this business plan is
confidential in all aspects, with the exception of information that is in the public domain
through other means, and that any disclosure or use of the same by the reader may
cause serious harm and or damage to [Company Name].
This business plan document will be returned to [Business Owner's Name] immediately
upon request.
This is a business plan. This document does not make or intend to make any offer.
Your Business Name or Logo
Table of Contents
1. Executive Summary……………………………………………………………………….##
2. Company Overview..……………..……………….…….…….…….…...……………….##
3. Industry Analysis………………………………....…………………….….…….………..##
4. Customer Analysis…………………………………………….…...….….…….………...##
5. Competitor Analysis…………...………………………………………………………….##
6. Marketing Plan…………………....……………………………….…….…….…….…….##
7. Operations Plan………….....……………………………………………………………..##
8. Management Team………….....…………………………………………………………##
9. Financial Plan…………….….….………………………………………………………….##
10. Appendix……………………………….…………………………………………………##
Your Business Name or Logo
Executive Summary
Provide a one-two-page overview of your lawn care business and highlight the most important
details. A typical executive summary includes:
● Business Overview
Describe what your lawn care offer, its goals, and objectives?
● Products and Services
List your lawn care services in more detail, if applicable. Describe the products/services you
offer.
● Customer Focus
Provide a concise and clear definition of your lawn care target market, as well as the need you
hope to fulfill.
● Financial Highlights
How much capital, if any, are you seeking for your lawn care business, and how you are going
to use them?
● Management Team
Outlines your management team, staff, resources, and how your lawn care business is
structured.
Your Business Name or Logo
Company Overview
This section summarizes your lawn care business. You should include the company's registered
name, physical address, key people, the company's history, its nature, and your company's
goals. Let's break down these sections
Company Profile
●
What is your location?
● When did you form?
● What is the legal entity form of your company?
Company Mission/Vision Statement
● What are the objectives of your company?
Previous Accomplishments
● Describe the past accomplishments that have your lawn care business already achieved
Your Business Name or Logo
Industry Analysis
Lawn care industry overview
● Briefly describe the lawn care industry. Define the lawn care industry in terms of its
history, geographical service area, and services.
Lawn care industry trends
● Examine trends and growth patterns in the lawn care industry.
Relevant Market Size
● How large is your relevant market (the number of customers who can realistically buy
from you)?
Factors affecting the lawn care industry
● Determine what factors influence the lawn care industry. These may include government
regulations and other businesses' competitive practices.
Five Years Forecast
● What will your lawn care company's position be in the industry in five years? Identify
opportunities that your company can take advantage of in the industry.
Your Business Name or Logo
Customer Analysis
Identify your target customers
● Who are your target customers? Please provide a detailed demographic profile.
Factual information obtained is categorized as follows:
● Demographic data: Age, gender, income
● Geographic: Location, type of area (Rural, suburban, urban)
● Psychographic: Values, interests, beliefs, personality, lifestyle
● Behavioral: Behavior patterns, frequent actions, buying habits
Customer Needs
● What are the key needs of your target audience?
How do your lawn care services align with customer needs?
● Explain how your lawn care services benefit the customer and what its Unique Selling
Proposition is. Describe how your offerings make your customers' lives easier.
Your Business Name or Logo
Competitive Analysis
Describe the state of competition in your lawn care industry. You may want to include a SWOT
analysis here or in your appendix.
List your top competitors along with the following details for each:
Direct Competitors
●
What are your direct competitors? Which are their strengths and weaknesses?
Indirect Competitors,
● Who are your indirect competitors? Which are their strengths and weaknesses?
Competitive Advantage
● What makes you different from your competitors? Do you have sustainable advantages
(can your competitors emulate you)
Competitor Name
Strength(s)
Weakness(es)
Competitive
Advantage
Competitor A
Competitor B
Competitor C
Your Business Name or Logo
Marketing Plan
Brand positioning
Why are potential buyers going to be interested in your lawn care services? How will you
address your buyer persona’s biggest challenges and goals?
Example: The [Company Name] brand will emphasize the Company's unique value
proposition:
● Open All-season: Landscape services in [Location] are mostly seasonal. On the other
hand, [Company name] is open All-Season since it is one of the few companies capable
of providing landscaping and lawn service all year round.
● Employees with expertise: At [Company Name], we assure all our clients that we only
hire individuals who are excellent in what they do. Our landscapers have years of
experience and can handle any lawn situation that our clients may have.
● Management: Our management team possesses years of business and marketing
experience, allowing us to market and serve our customers in a much more
sophisticated manner than our competitors.
● Great Deals: We offer high-quality services at an affordable price and special deals for
our contract-based clients.
Pricing Strategy
What is the maximum amount you can charge? And how do you maximize your income by
balancing sales volume and price?
Placing
Is your lawn care business next to the greenhouse, residential house, garden, or park? That is
heavily populated? Discuss how your location might be able to provide a steady stream of
customers.
Promotion
How will you market your lawn care services? Are you going to market your lawn care services
at a price that matches the quality? Will it be a low-cost, no-frills alternative to similar offerings
available from other lawn care businesses? Describe your advertising strategy. When will you
advertise?
Your Business Name or Logo
Operations Plan
The following are two parts to your operations plan.
Key Operational Processes
● What are the key operational processes your lawn care company must perform
on a daily basis to succeed?
Goal
Plan
Action
Responsibility
Deadline
Business Milestones
● Over the next 1-3 years, what milestones will you need to achieve success?
Date
Milestone
Date 1
Date 2
Date 3
`
Date 4
Your Business Name or Logo
Management Team
Your management team section of the lawn care business plan should contain the
following key elements:
Organizational Structure:
●
Highlights the hierarchy and outlines responsibilities and decision-making
authority.
Management Team Members
● Highlights the company's management team. Also, providing details of key employees,
such as their qualifications, experience, or skills can add a competitive edge to the
image of the business.
Working Structure:
● Describes how your management team will operate within your lawn care business
structure.
Expertise:
● Provides details about your team's business expertise.
Management Team Gaps
●
Who else needs to be hired?
Skills Gap:
●
Explain what your lawn care company is planning to do to improve staff skills and
expertise. In this section, you should address your plans for acquiring new
information and knowledge.
Your Business Name or Logo
Financial Plan
Revenue Model
● How does your lawn care business generate revenue?
Sales Forecast
● The sales forecast is exactly what it sounds like: your projections, or forecast, of what
you think you will sell in a given period.
Financial Highlights
● How do you project your topline financials over the next five years?
Funding Requirements/Use of Funds
● How much money will you need to start and/or run your lawn care business? How will
you use these funds?
Your Business Name or Logo
Appendix
A business plan's appendix is the place where you can include any additional
documents that you want to use to give your readers a feel for your services, marketing,
services, etc.
Some examples:
● Startup Costs sheet
● 5 Year Annual Income Statement
● 5 Year Annual Balance Sheet
● 5 Year Annual Cash Flow Statement
Your Business Name or Logo
