Table of Contents
Executive Summary
5
Objectives
6
Mission statement
6
Vision Statement
7
Keys to Success
7
Financial Summary
7
3 Year prot forecast
8
Company Summary
9
History
10
Business Structure
10
Startup Summary
10
Startup cost
11
Products and services
14
Market Analysis
17
Industry Analysis
18
Market Trends
18
Market Segmentation
18
SWOT Analysis
20
Strategy & Implementations
22
Sales Strategy
23
Advertising Strategy
23
Social Media/ Online Marketing
23
Publications
23
Major Publications
24
Commute Advertising
24
Direct Mail
24
Lawn Care | Business Plan [YEAR] 2/36
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Objectives
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Mission statement
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Before you think about how to start a lawn care service, you must create a
detailed lawn care business plan. It will not only guide you in the initial
phases of your startup but will also help you later on.
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Moore Lawn Care and Landscape Company is a licensed company that will be based in Detroit,
Michigan but will operate in other cities in Michigan, United States of America. We are in the
business of helping our clients take proper care of their lawns, as well as create the kind of
environment and aesthetic that will give them joy.
We have successfully come up with a detailed list of landlords and property owners in the
whole of Detroit; those who we know will need our services and we look forward to helping a
larger percentage of them manage their lawn.
We are in business because we want to deliver excellent services to our highly esteemed
clients; those who will patronize our services. So far, we have been able to successfully acquire
the required training and licensing that will enable us to launch Moore Lawn Care and
Landscape Company without any stress.
We will ensure that every property that we handle has our unique signature of excellence on it.
Before launching our business, we have been able to secure several business deals to manage
and take care of 25 residential clients a week and also one golf course in Detroit, Michigan.
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Our objectives for the rst three years of operation are to:
Create a service-based company whose primary goal is to exceed customers’
expectations.
Obtain contracts for yard service in at least 30 different residential homes.
Increase our number of clients served by 3% per year.
Develop a sustainable home business, being maintained by its own cash ow.
•
•
•
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The mission of Moore Lawn Care and Landscape is to provide top-quality residential and
commercial yard care service. We will strive to attract and maintain customers by providing
services in the most timely manner to provide 100% customer satisfaction. Our services will
exceed the expectations of our customers.
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Moore Lawn Care
Moore Lawn Care
Moore Lawn Care
Lawn Care | Business Plan [YEAR] 6/36
Vision Statement
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Keys to Success
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Financial Summary
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Our Vision at Lawn Care and Landscape Company is to become the preferred choice of
homeowners, property managers, and the government when it comes to lawn care and
landscaping services in Detroit and other cities in Michigan.
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An experienced landscaper with excellent customer service skills.
Commitment to high quality and professionalism in every task and encounter.
Small size, allowing direct management oversight of every project and employee.
1.
2.
3.
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Moore Lawn Care and Landscape is seeking total funding of $295,000 of debt capital to launch.
The capital will be used for funding capital expenditures and location build-out, purchasing
equipment, and materials needed, hiring initial employees, marketing expenses, and working
capital.
Specically, these funds will be used as follows:
Store design/build: $180,000
Equipments and Materials: $115,000
Working capital: $100,000 to pay for marketing, salaries, and lease costs until Moore
Lawn Care and Landscape is cash-ow positive
Topline projections over the next ve years are as follows:
•
•
•
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Moore Lawn Care
Moore Lawn Care
Moore Lawn Care
Lawn Care | Business Plan [YEAR] 7/36
3 Year prot forecast
Start writing here..
Financial Summary Year 1 Year 2 Year 3
Revenue $965,742 $1,878,611 $2,718,300
Total Expenses $390,241 $630,018 $931,935
EBITDA $575,501 $1,248,593 $1,786,365
Depreciation $8,720 $8,720 $8,720
EBIT $566,781 $1,239,873 $1,777,645
Interest $5,077 $4,442 $3,807
PreTax Income $561,705 $1,235,431 $1,773,838
Income Tax Expense $196,597 $432,401 $620,843
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Moore Lawn Care
Lawn Care | Business Plan [YEAR] 8/36
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History
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Business Structure
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Startup Summary
Moore Lawn Care and Landscape Company is a private registered company that is owned by
John Moore and their family. The company will be fully and single-handedly nanced by the
owner – Mr. John Moore. Before starting Moore Lawn Care and Landscape Company, he has
worked in the industry for well over 10 years and he has a good working relationship with
residents of most estates in Detroit, Michigan.
We are set to offer several services amongst which are mowing, fertilizing, and chemical
application. This just the basic services we will be offering to the clients that hired our services.
Moore Lawn Care and Landscape Company is fully aware of the seasonal nature of the
business which is why we have made provision to engage in complimentary services during the
off-peak period.
We will engage in snow plowing during winter, tree cutting, and other related services. We will
also provide consultancy services to homeowners, property managers, and aspiring
entrepreneurs who would want to start their own lawn care and landscaping business.
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John Moore, the founder of Moore Lawn Care and Landscape started very young in the
landscaping and lawn care business. Ever since John was still in his college years, he was
working part-time in a small landscaping company and earning a few bucks off of the
lawnmower he has borrowed from his neighbor. Only in 2015, did he realize that this is what he
wanted to pursue, to start his own lawn care business that cares for the environment and the
community.
Through years of hard work and practice, he/she was able to grow his/her business to be one
of the most popular all-season landscaping businesses in Detroit and is looking to expand to
surrounding areas in the coming years.
Since incorporation, the company has achieved the following milestones:
Developed the company’s name, logo, and website located at https://example.com
Built a local oce in Detroit
Determined equipment and inventory requirements
Gathered local contacts and potential clients
Employed a team that handles all the administrative and marketing aspects of the
business.
Employed full-time expert landscapers
•
•
•
•
•
•
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Moore Lawn Care and Landscape Company is a privately owned and managed company. It is a
small-scale business which is why we have decided to only retain a handful of employees and if
we secure more contracts than our present workforce can handle, we will recruit contract
employees (workers) to help us take care of the jobs. Below is the business structure of Moore
Lawn Care and Landscape Company:
Chief Operating Ocer (Owner)
Manager
Sales and Marketing Executive
Field Staff
Front Desk Ocer
•
•
•
•
•
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Moore Lawn Care and Landscape’s start-up costs include:
Home oce equipment: le cabinet, the computer system (including printer, scanner, and
fax software)
•
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Moore Lawn Care
Moore Lawn Care
Moore Lawn Care
Moore Lawn Care
Lawn Care | Business Plan [YEAR] 10/36
Start writing here..
Startup cost
Expenses 50,000
Assets 80,000
Investment 35,000
Cost distribution
Amount
Start-up Expenses Amount
Legal $75,500
Consultants $0
Insurance $62,750
Rent $22,500
Research and Development $42,750
Expensed Equipment $42,750
Signs $1,250
TOTAL START-UP EXPENSES $247,500
Start-up Assets $0
Cash Required $322,500
Start-up Inventory $52,625
Other Current Assets $222,500
Lawn Care | Business Plan [YEAR] 11/36
Start-up Expenses Amount
Long-term Assets $125,000
TOTAL ASSETS $121,875
Total Requirements $245,000
START-UP FUNDING $0
START-UP FUNDING $273,125
Start-up Expenses to Fund $121,875
Start-up Assets to Fund $195,000
TOTAL FUNDING REQUIRED $0
Assets $203,125
Non-cash Assets from Start-up $118,750
Cash Requirements from Start-up $0
Additional Cash Raised $118,750
Cash Balance on Starting Date $121,875
TOTAL ASSETS $0
Liabilities and Capital $0
Liabilities $0
Current Borrowing $0
Long-term Liabilities $0
Accounts Payable (Outstanding Bills) $0
Other Current Liabilities (interest-free) $0
TOTAL LIABILITIES $0
Capital $0
Planned Investment $0
Investor 1 $312,500
Investor 2 $0
Other $0
Additional Investment Requirement $0
TOTAL PLANNED INVESTMENT $695,000
Lawn Care | Business Plan [YEAR] 12/36
Start-up Expenses Amount
Loss at Start-up (Start-up Expenses) $313,125
TOTAL CAPITAL $221,875
TOTAL CAPITAL AND LIABILITIES $221,875
Total Funding $265,000
Lawn Care | Business Plan [YEAR] 13/36
3.
Products and services
Lawn Care | Business Plan [YEAR] 14/36
Start writing here..
Lawn mowing/maintenance
Sod installation/hydro –
seeding
Weeding or fertilizer and/or
pest control application
Landscape care/maintenance
services
Landscape design/contracting
services
Landscape architecture
services
Weekly lawn cut
Weeding Beds
Spring Cleanup
Trimming Landscaping
Fall Cleanup
Chemical Treatment
Snow Plowing
Consultancy and Advisory
Services
Moore Lawn Care and Landscape Company is committed to excellent and timely service
delivery and to give its customers value for their money. We know that our customers are the
reason why we are in business and we will ensure that we make them our number one priority.
These are the services that Moore Lawn Care and Landscape Company will be offering:
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Moore Lawn Care
Lawn Care | Business Plan [YEAR] 15/36
Industry Analysis
Start writing here..
Market Trends
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Market Segmentation
Start writing here..
The most important component of an effective lawn care services business
plan is its accurate marketing analysis. If you are starting on a smaller scale,
you can do marketing analysis yourself by taking help from this lawn care
business plan sample or other lawn care services business plans available
online.
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The Lawn Care industry is dependent on the health of the housing and property markets, both
of which have grown steadily over the past ve years. Additionally, because landscaping
services are often discretionary, industry demand is dependent on levels of per capita
disposable income and, thus, the high-income demographic, which generates a healthy portion
of its revenue. The industry also relies on demand from institutional and commercial clients,
which generally leads to higher per-service revenue.
Steady growth in the domestic housing market has underpinned the industry’s growth over the
past ve years. A healthier housing market has encouraged current homeowners to invest in
their properties to increase their value amid growing disposable income.
Over the next ve years, favorable economic conditions will benet the industry, such as rising
per capita disposable income that will boost households’ ability to purchase industry services.
Nonresidential construction activity is expected to climb steadily, making this market a point of
emphasis for growth.
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One of the common trends in the lawn care and landscaping industry is that it takes consistent
effort to convince homeowners to hire the services of lawn care and landscaping companies.
The truth is that homeowners who have enough time can actually take care of their lawn; all
they need is just a little training.
One of the challenges that lawn care and landscaping companies face is in determining the
amount to charge their clients; some of them charge based on the hours it will take to deliver
the job, while some charge based on the size of the lawn to be mowed. The challenge with this
method is that land features like slopes and ornamental landscaping can greatly affect the time
it will take to get the job done.
Usually, most lawn care and landscaping companies ensure that they send their quotation to
prospective clients only when they have been able to do their calculations based on per square
foot of the property. Even if the prices are not regulated in the industry, it is still dicult to see
lawn care and landscape companies charging way higher than the average fee that is charged
in the industry.
Of course, anyone who decides to charge way over the average in the industry will struggle to
retain clients. If at all any lawn care and landscape company was to charge higher, they should
be able to prove that they offer premium services; they should be able to demonstrate
professionalism, quality service, and reliability.
On average, lawn care and landscape business owners between $20 and $85 per job and at
about $100 per month or $40 per hour based on the client's preference. Most of them base
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Moore Lawn Care and Landscape will be targeting families with annual income over $50,000.
The median income of $50,000 and above are targeted because they tend to have more
disposable income for the care of their lawn, whereas lower-income families will tend to
provide their own lawn care.
Over the last three years, the prices for homes in the nearby urban place advertisements have
skyrocketed. Many families in our targeted income bracket have chosen to buy larger parcels in
the nearby countryside, rather than spending huge amounts on small lots in the city. However,
many of them are unprepared for the level of care such large lawns require and end up with
small gardens near the house, and overgrown acreage further away.
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Moore Lawn Care
Moore Lawn Care
Moore Lawn Care
Lawn Care | Business Plan [YEAR] 18/36
Start writing here..
Potential
Customers Growth Year1 Year2 Year3 CAGR
Rural Family Income
Above $50,000
3% 300 309 318 3.03%
City Family Income
above $50,000
3% 14,500 15,000 15,450 3.11%
Total 3.11% 14,800 15,309 15,768 3.11%
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Moore Lawn Care
Lawn Care | Business Plan [YEAR] 19/36
5.
SWOT Analysis
Lawn Care | Business Plan [YEAR] 20/36
Start writing here..
Strength
Our strength as a lawn care and landscape
company is the fact that we have healthy
relationships with loads of homeowners
(residents) within the area where our
business is located. We have some of the
latest equipment that will help us deliver neat
and excellent jobs.
Aside from our relationship (network) and
equipment, we can condently boast that we
have some of the qualities that are in high
demand in the lawn care and landscaping
line of business which are trust, honesty, and
relationship management.
Weakness
Our weakness could be that we are a new
lawn care and landscaping company in
Detroit, Michigan and it will require
consistency for us to gain the condence of
our prospective clients (homeowners,
property managers, and even the
government).
Opportunity
The opportunities that are available to us
cannot be quantied; we know that there are
loads of homeowners, property managers,
and government establishments that will
require our services in Detroit and other cities
in Michigan.
Threat
Some of the threats that we are likely going
to face as a lawn care and landscaping
company are global economic downturn that
can impact negatively on household
spending and the arrival of a competitor (a
company that offers the same service as we
do) within the same location. There is hardly
anything we could do as regards these
threats other than to be optimistic that things
will continue to work for our good.
Moore Lawn Care and Landscape Company do not intend to launch out on a trial and error
basis, hence the need to conduct a proper SWOT analysis and prepare a lawn care marketing
plan. We know that if we get it right from the outset, we would have succeeded in creating the
foundation that will help us build a strong and reliable Lawn Care and Landscape business.
As such, knowing the areas of strength, weakness, as well as the opportunity that abounds for
us at Lawn Care and Landscape Company became very expedient.
As a company, we look forward to maximizing our strengths and opportunities and also
working around our weaknesses and threats. Here is a summary from the result of the SWOT
analysis that was conducted on behalf of Lawn Care and Landscape Company:
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Moore Lawn Care
Lawn Care | Business Plan [YEAR] 21/36
Sales Strategy
Start writing here..
Advertising Strategy
Social Media/ Online Marketing
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Publications
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After identifying the market demand, market trends, and the potential
customers of the startup, the next step is to dene an effective strategy for
attracting those customers. Like marketing analysis, sales strategy is also an
important component of a lawn care service business startup and must be
properly planned before you think about starting your own lawn care service
business.
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Moore Lawn Care and Landscape's sales strategy will be based on one-on-one communications
with potential customers. By going door to door in his own neighborhood, Red can become
more familiar to these folks and take advantage of his outgoing personality.
In the start-up period (the month of June), we will set up the oce, and purchase the necessary
lawn care equipment. At the same time, Red will spend three to four afternoons a week,
especially on weekends, going around the neighborhood to scout out problem lawns and talk to
potential customers. There are at least two weekends coming up that are likely to be scorchers
when potential customers will look outside and think that the last thing they want to do is go
out and mow the lawn – these are our best days to canvass the neighborhood, offering a
service many do not even realize they want.
After getting in the door, Red’s challenge will be to effectively communicate his experience and
skills in lawn care and related work. He will bring a portfolio of some of the nicest lawns he has
worked on in the past when working as a head landscaper for ABC landscapers, and photos of
our own lawn, which is more similar to the ones in the neighborhood. He is also willing to offer
a free estimate and cutting for those that are interested in a possible contract. Although some
of the free cuttings will not turn out to be long-term customers, our competitive prices and
superior service will turn most of the leads into customers.
By year two, the business will be ready to expand outside of the neighborhood. At that point, we
will place more advertisements in the local paper to generate business. When people call with
questions, Red will have already built up a loyal following of customers who can serve as an
effective referral system.
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With the majority of the people now online, the company will invest resources in online ads for
different social media platforms to reach potential clients. We will create ads that will
successfully create positive conversions. A company website will also be developed. This
website should be able to direct trac from search engines as much as possible. In order to do
this, the company will use highly focused, specic keywords to draw trac to its website, where
potential clients will nd a content-rich site that presents Moore Lawn Care and Landscape as
the trustworthy, well-qualied landscaping service provider that it is.
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Moore Lawn Care and Landscape will place print advertisements in key local publications,
including newspapers, area magazines, and local sports programs. Additionally, the Company
will print brochures and place them in specic locations frequented by target individuals, such
as supermarkets and real estate oces.
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Moore Lawn Care
Moore Lawn Care
Moore Lawn Care
Lawn Care | Business Plan [YEAR] 23/36
Major Publications
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Commute Advertising
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Direct Mail
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Ongoing Customer Communications
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We will make careful use of advertising in selected larger publications. ABC News has a
circulation of XYZ and we can expect to reach a wider geographic region of customers on a
limited basis. Advertisements with major publications will be used selectively, based on cost-
effectiveness. These ads will include discount coupons so that responses to the ads can be
tracked.
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We will drive attention toward Moore Lawn Care and Landscape by hiring workers to hold signs
alongside highways. Advertising on heavily traveled commute routes is an opportunity to alert
large numbers of working individuals with disposable income of our opening.
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Moore Lawn Care and Landscape will blanket neighborhoods surrounding its locations with
direct mail pieces. These pieces will provide general information on Moore Lawn Care and
Landscape, offer discounts, and/or provide other inducements for people to purchase our
services.
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Moore Lawn Care and Landscape will maintain a website, social media accounts, and publish a
monthly email newsletter to tell customers about new events, products, and more.
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Moore Lawn Care
Moore Lawn Care
Moore Lawn Care
Moore Lawn Care
Lawn Care | Business Plan [YEAR] 24/36
Milestones
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We have established some basic milestones to keep the business plan priorities in place. Red is
in charge of all goals directly related to yard care and employee practices, while Kikuyu will
oversee our marketing materials – brochures, business cards, ads, etc.
We have sketched out only a few milestones past the rst year, as details of that
implementation will become more clear in the spring of 2006. For now, we are focused on
setting up the oce and collecting customers.
Milestone Start Date
End
Date
Budget Manager Department
Design brochures [Start Date]
[End
Date]
$0 Kikuyu G&A
Print brochures
and cards
[Start Date]
[End
Date]
$150 Red G&A
Set up the oce [Start Date]
[End
Date]
$3,100 Red G&A
Begin customer
contacts
[Start Date]
[End
Date]
$0 Red G&A
Sign up for the
10th client
[Start Date]
[End
Date]
$0 Red G&A
Ads every other
month
[Start Date]
[End
Date]
$175 Kikuyu G&A
Sign up 20th client [Start Date]
[End
Date]
$0 Red G&A
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Moore Lawn Care
Lawn Care | Business Plan [YEAR] 25/36
Start writing here..
Important Assumptions
The nancial projections of the company are forecast on the basis of the following assumptions.
These assumptions are quite conservative and are expected to show deviation but to a limited level
such that the company’s major nancial strategy will not be affected.
Year 1 Year 2 Year 3
Plan Month 1 2 3
Current Interest Rate 10,00% 11,00% 12,00%
Long-term Interest Rate 10,00% 10,00% 10,00%
Tax Rate 26,42% 27,76% 28,12%
Other 0 0 0
Brake-even Analysis
Monthly Units Break-even 5530
Monthly Revenue Break-even $159 740
Assumptions:
Average Per-Unit Revenue $260,87
Average Per-Unit Variable Cost $0,89
Estimated Monthly Fixed Cost $196 410
The last component of a lawn care service business plan is an in-depth
nancial plan. The nancial plan crafts a detailed map of all the expenses
needed for the startup and how these expenses will be met by the earned
prots. It is recommended that you use our nancial planning tool for guiding
you through all nancial aspects needed to be considered for starting a lawn
care service business.
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The company will be nanced by John himself and he will control the direction of the business
to make sure that it is expanding at the forecasted rate. As for the lawn care service business
start-up, no equity funding or outside loans will be required. With the help of nancial experts,
John has developed the following nancial plan for his start-up business, which outlines the
nancial development of the moving service business over the next three years.
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Moore Lawn Care
Lawn Care | Business Plan [YEAR] 27/36
Projected Prot and Loss
Revenue
$313,725.60 $524,584.80 $885,431.30
Lawn Mowing Services
$37,565 $60,151 $96,305
Unit Sales
376 602 963
Unit Price
$100 $100 $100
Landscaping Services
$191,006.80 $343,022.60 $616,021.20
Unit Sales
9,550 17,151 30,801
Unit Price
$20 $20 $20
Garden Care Services
$85,153.80 $121,411.20 $173,105.10
Unit Sales
2,838 4,047 5,770
Unit Price
$30 $30 $30
Cost Of Sales
$12,682.62 $14,290.90 $16,102.99
General Costs
$12,682.62 $14,290.90 $16,102.99
Lawn Mowing and
Maintenance
$3,804.92 $4,287.40 $4,830.88
Fuel for Lawns Mowers
$1,902.46 $2,143.70 $2,415.44
Maintenance of Equipment
$1,902.46 $2,143.70 $2,415.44
Landscaping Services
$8,877.70 $10,003.50 $11,272.11
Plants and Materials
$6,341.24 $7,145.34 $8,051.52
Equipment Rental for
Projects
$2,536.46 $2,858.16 $3,220.59
Revenue Specic Costs
$0 $0 $0
Personnel Costs (Direct
Labor)
$0 $0 $0
2024
2025
2026
Lawn Care | Business Plan [YEAR] 28/36
Gross Margin
$301,042.98 $510,293.90 $869,328.31
Gross Margin (%)
95.96% 97.28% 98.18%
Operating Expense
$351,744.89 $365,429.29 $379,736.76
Payroll Expense (Indirect
Labor)
$339,540 $351,929.40 $364,789.92
Lawn Maintenance Crew
$186,000 $191,940 $198,072.48
Lawn Maintenance Worker
$150,000 $154,500 $159,134.88
Team Supervisor
$36,000 $37,440 $38,937.60
Administrative Staff
$68,040 $70,421.40 $72,886.32
Oce Administrator
$43,200 $44,712 $46,277.04
Customer Services
Representative
$24,840 $25,709.40 $26,609.28
Specialized Services
$85,500 $89,568 $93,831.12
Landscape Designer
$64,800 $68,040 $71,442
Equipment Operator
$20,700 $21,528 $22,389.12
General Expense
$12,204.89 $13,499.89 $14,946.84
Operational Expenses
$3,145.53 $3,491.99 $3,880.15
utility Bills
$2,536.46 $2,858.16 $3,220.59
Oce Supplies
$609.07 $633.83 $659.56
Marketing and Advertising
$7,341.24 $8,215.34 $9,196.42
Online Advertising
$6,341.24 $7,145.34 $8,051.52
Print Material
$1,000 $1,070 $1,144.90
Vehicle and Equipment
Expenses
$1,718.12 $1,792.56 $1,870.27
vehicle Maintenance
$1,218.12 $1,267.56 $1,319.02
Equipment Insurance
$500 $525 $551.25
2024
2025
2026
Lawn Care | Business Plan [YEAR] 29/36
Bad Debt
$0 $0 $0
Amortization of Current
Assets
$0 $0 $0
EBITDA
($50,701.91) $144,864.61 $489,591.55
Additional Expense
$9,057.49 $8,682.11 $8,279.54
Long Term Depreciation
$7,122 $7,122 $7,122
Gain or loss from Sale of
Assets
$0 $0 $0
EBIT
($57,823.91) $137,742.61 $482,469.55
Interest Expense
$1,935.49 $1,560.09 $1,157.55
EBT
($59,759.40) $136,182.50 $481,312.01
Income Tax Expense /
Benet
$0 $0 $0
Total Expense
$373,485 $388,402.30 $404,119.29
Net Income
($59,759.40) $136,182.50 $481,312.01
Net Income (%)
(19.05%) 25.96% 54.36%
Retained Earning Opening
$0 ($68,759.40) $66,423.10
Owner's Distribution
$9,000 $1,000 $1,000
Retained Earning Closing
($68,759.40) $66,423.10 $546,735.11
2024
2025
2026
Lawn Care | Business Plan [YEAR] 30/36
Projected Cash Flow
Cash Received
$313,725.60 $524,584.80 $885,431.30
Cash Paid
$366,363 $381,280.30 $396,997.29
COS & General Expenses
$24,887.51 $27,790.79 $31,049.83
Salary & Wages
$339,540 $351,929.40 $364,789.92
Interest
$1,935.49 $1,560.09 $1,157.55
Sales Tax
$0 $0 $0
Income Tax
$0 $0 $0
Net Cash From
Operations
($52,637.40) $143,304.50 $488,434.01
Assets Sell
$0 $0 $0
Assets Purchase
$45,000 $0 $0
Net Cash From
Investments
($45,000) $0 $0
Amount Received
$80,000 $0 $0
Loan Received
$30,000 $0 $0
Common Stock
$0 $0 $0
Preferred Stock
$0 $0 $0
Owner's Contribution
$50,000 $0 $0
Amount Paid
$14,192.99 $6,568.37 $6,970.94
Loan Capital
$5,192.99 $5,568.39 $5,970.93
Dividends & Distributions
$9,000 $1,000 $1,000
Net Cash From
Financing
$65,807.01 ($6,568.37) ($6,970.94)
2024
2025
2026
Lawn Care | Business Plan [YEAR] 31/36
Summary
Starting Cash
$0 ($31,830.39) $104,905.74
Cash In
$393,725.60 $524,584.80 $885,431.30
Cash Out
$425,555.99 $387,848.67 $403,968.23
Change in Cash
($31,830.39) $136,736.13 $481,463.07
Ending Cash
($31,830.39) $104,905.74 $586,368.81
2024
2025
2026
Projected Balance Sheet
Assets
$6,047.61 $135,661.74 $610,002.81
Current Assets
($31,830.39) $104,905.74 $586,368.81
Cash
($31,830.39) $104,905.74 $586,368.81
Accounts Receivable
$0 $0 $0
Inventory
$0 $0 $0
Other Current Assets
$0 $0 $0
Long Term Assets
$37,878 $30,756 $23,634
Gross Long Term Assets
$45,000 $45,000 $45,000
Accumulated Depreciation
($7,122) ($14,244) ($21,366)
Liabilities & Equity
$6,047.61 $135,661.72 $610,002.80
Liabilities
$24,807.01 $19,238.62 $13,267.69
Current Liabilities
$5,568.39 $5,970.93 $0
Accounts Payable
$0 $0 $0
Income Tax Payable
$0 $0 $0
2024
2025
2026
Lawn Care | Business Plan [YEAR] 32/36
Sales Tax Payable
$0 $0 $0
Short Term Debt
$5,568.39 $5,970.93 $0
Long Term Liabilities
$19,238.62 $13,267.69 $13,267.69
Long Term Debt
$19,238.62 $13,267.69 $13,267.69
Equity
($18,759.40) $116,423.10 $596,735.11
Paid-in Capital
$0 $0 $0
Common Stock
$0 $0 $0
Preferred Stock
$0 $0 $0
Owner's Contribution
$50,000 $50,000 $50,000
Retained Earnings
($68,759.40) $66,423.10 $546,735.11
Check
$0 $0 $0
2024
2025
2026
Business Ratios
Year 1 Year 2 Year 3 Industry Prole
Sales Growth 4,35% 30,82% 63,29% 4,00%
Percent of Total Assets
Accounts Receivable 5,61% 4,71% 3,81% 9,70%
Inventory 1,85% 1,82% 1,79% 9,80%
Other Current Assets 1,75% 2,02% 2,29% 27,40%
Total Current Assets 138,53% 150,99% 163,45% 54,60%
Long-term Assets -9,47% -21,01% -32,55% 58,40%
TOTAL ASSETS 100,00% 100,00% 100,00% 100,00%
Current Liabilities 4,68% 3,04% 2,76% 27,30%
Long-term Liabilities 0,00% 0,00% 0,00% 25,80%
Total Liabilities 4,68% 3,04% 2,76% 54,10%
Lawn Care | Business Plan [YEAR] 33/36
Year 1 Year 2 Year 3 Industry Prole
NET WORTH 99,32% 101,04% 102,76% 44,90%
Percent of Sales
Sales 100,00% 100,00% 100,00% 100,00%
Gross Margin 94,18% 93,85% 93,52% 0,00%
Selling, General & Administrative Expenses 74,29% 71,83% 69,37% 65,20%
Advertising Expenses 2,06% 1,11% 0,28% 1,40%
Prot Before Interest and Taxes 26,47% 29,30% 32,13% 2,86%
Main Ratios
Current 25,86 29,39 32,92 1,63
Quick 25,4 28,88 32,36 0,84
Total Debt to Total Assets 2,68% 1,04% 0,76% 67,10%
Pre-tax Return on Net Worth 66,83% 71,26% 75,69% 4,40%
Pre-tax Return on Assets 64,88% 69,75% 74,62% 9,00%
Additional Ratios
Net Prot Margin 19,20% 21,16% 23,12% N.A.
Return on Equity 47,79% 50,53% 53,27% N.A.
Activity Ratios
Accounts Receivable Turnover 4,56 4,56 4,56 N.A.
Collection Days 92 99 106 N.A.
Inventory Turnover 19,7 22,55 25,4 N.A.
Accounts Payable Turnover 14,17 14,67 15,17 N.A.
Payment Days 27 27 27 N.A.
Total Asset Turnover 1,84 1,55 1,26 N.A.
Debt Ratios
Debt to Net Worth 0 -0,02 -0,04 N.A.
Current Liab. to Liab. 1 1 1 N.A.
Liquidity Ratios
Net Working Capital $120 943 $140 664 $160 385 N.A.
Lawn Care | Business Plan [YEAR] 34/36
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