[Company Name] Business Plan Page 2
II. Company Overview
Company Profile
• Where are you located?
• When were you formed?
• What is your legal entity form?
Company Vision/Mission Statement
• What goals is your company trying to achieve?
Past Accomplishments
• What successes has your company already achieved?
Sample from Growthink’s Ultimate Landscaping Business Plan Template:
[Company Name], located at [insert location here] is a landscaping services business. We offer a
comprehensive selection of lawn care and maintenance services for both residential and
commercial customers.
[Company Name] was founded by [Founder’s Name]. While [Founder’s Name] has been in
landscaping for some time, it was in [month, year] that he decided to launch [Company Name].
Specifically, in the summer preceding this decision, [Founder] was approached by several of his
regular clients who were unhappy with [Founder]’s then-current employer’s recent policy
changes. These clients revealed that this policy change resulted in their having no say over which
crew serviced their lawns. As these clients had been long-time, loyal customers of [Founder], they
each approached him to suggest he start his own landscaping company. As more and more loyal
clients approached him, [Founder’s Name] clearly understood that his own landscaping business
would enjoy significant success in this market.
Specifically, the number of loyal residential and commercial customers was significant enough
that he knew it would work. Furthermore, after surveying other homeowners and local business
owners, he confirmed the need for another reliable, experienced landscaping company in the
market.