Joe Lombardo | Governor
Stavros Anthony | Lieutenant Governor
Brenda Scolari | Director, Dept. of Tourism & Cultural Affairs
401 North Carson Street
Carson City, NV 89701
A DIVISION OF THE NEVADA DEPARTMENT OF TOURISM AND CULTURAL AFFAIRS |
TRAVELNEVADA.COM
UNCLASSIFIED JOB ANNOUNCEMENT
Posted – October 9, 2023
Public Relations Manager
RECRUITMENT OPEN TO:
This is an open-competitive recruitment, open to all qualified applicants.
APPROXIMATE ANNUAL SALARY AND BENEFITS:
Depending on qualifications, the position will be compensated in the range of $84,000-
$92,782 based on the Employee/Employer Paid Retirement Plan; and up to $79,471
based on the Employer Only Paid Retirement Plan. The State benefits package includes
a retirement system, health, vision, dental; optional life, and disability insurance; 11 paid
holidays and paid sick and annual leave. Other employee benefits such as deferred
compensation plans are available.
POSITION DESCRIPTION:
Under the direction and supervision of the Chief Communications Officer, the Public
Relations (PR) Manager engages with domestic and international media to implement
public relations efforts in accordance with the Strategic Plan. This position:
• Works to implement an annual PR strategy that integrates brand/consumer initiatives.
• Reviews and tracks all invoices.
• Pitches journalists as needed and responds to inquiries.
• Arranges hosting events, creating itineraries, providing content/assets, and serving as a
guide as needed.
• Maintains and builds relationships with in-state, regional and national travel media, and
inuencers, including in-person meetings and hosting trips.
• Writes and edits domestic consumer-facing leisure press releases.
• Maintains and updates media contact lists.
• In collaboration with agencies, monitors media placements.
• Attends travel conferences to pitch media face-to-face as appropriate.
• Plans and executes deskside visits and other media activations.
• Facilitates, maintains, and builds relationships with in-state media.
• Works with the Marketing Department to identify and pitch in-state inuencers for
Discover Your Nevada campaign.
• Assists with management of international media relations and may attend appropriate
shows and missions in international markets.
• Curates in-state specic press releases around Discover Your Nevada campaign which
ladder up to earned media key performance indicators.
• Works with international agencies and the internal Industry Development Team to
identify opportunities, track agency activities and ensure reporting is current.
• Works with Industry Development staff on the management of international social media
accounts to ensure brand alignment.
• Maintains and oversees the press page on TravelNevada.com. Ensures webpages are
current, accurate, and a good resource for media.
• Assists with Industry Communications as needed.
TO QUALIFY:
A successful candidate is a professional who can demonstrate excellent communication
and relationship-building skills. Travel Nevada is looking for someone with a solid
background in public relations who is passionate and knowledgeable about the State
and travel industry.
Additional Requirements:
• Bachelor’s degree in Public Relations, Communications, Journalism, or related
eld, or equivalent experience.
• Excellent written and verbal communication skills.
• Strong media relations experience.
• Prociency in Microsoft Ofce Suite, including Teams.
• Strong relationship-building, multitasking, adaptability, problem-solving,
attention to detail, and project management skills.
• Crisis communications experience and/or prociency in PR tools and software.
• Ability to work independently and as part of a team.
• Strong interpersonal skills to connect with community members, media, and
partner contacts.
• Agency or hospitality industry experience preferred.
• Familiarity with Nevada is a plus.
• Willingness to travel. Must possess a valid US passport.
POSITION LOCATION: Reno or Las Vegas, Nevada, depending on the qualified
candidate. This position may be required to travel up to 35% of the time annually.
LETTERS OF INTEREST AND RESUMES WILL BE ACCEPTED UNTILTHE POSITION
IS FILLED: All letters of interest and resumes will be accepted on a first come, first
served basis. Hiring may occur at any time during the recruitment process.
TO APPLY, SUBMIT LETTERS OF INTEREST/ RESUMES/DIRECT INQUIRIES TO:
ATTN: Tracie Barnthouse, Chief Communications Officer
Subject: PR Manager
The State of Nevada is committed to Equal Employment Opportunity/Affirmative Action in
recruitment of its employees and does not discriminate on the basis of race, color, national origin,
religion or belief, age, disability, sex, sexual orientation, gender identity or expression, pregnancy,
domestic partnership, genetic information (GINA), or compensation and/or wages.
