Affirmative Fair Housing Marketing Plan (AFHMP)

The Affirmative Fair Housing Marketing Plan, or AFHMP, outlines how the project will market

units to underserved tenants including tenants with special needs.

The Plan must be submitted prior to issuance of 8609s. At a minimum, Marketing Plans must

include:

• Current outreach efforts to each service provider, homeless shelter or local disability

advocacy organization in the county in which the project is located, especially showing

marketing efforts to persons with disabilities and the homeless.

• Show established and maintained relationships between the management agent and

community service providers.

• A referral and screening process that will be used to refer tenants to the projects, the

screening criteria that will be used, and make reasonable accommodations to facilitate

the admittance of persons with disabilities or the homeless into the project.

• Your marketing materials showing the fair housing and disability Logos, slogans or

statements.

This is what we look for to be in compliance with your plan:

☐ A thorough and complete AFHMP form, preferably the HUD form 935.2A

• List your target demographic(s) and show why

• List all recent fair housing training, its frequency and who is trained

• State your referral and screening process that will be used to refer and

accept tenants to your property. Including additional page(s) for this is

permitted.

• Listing all the outreach agencies you contact including specific individuals you

maintain a relationship with

• Listing all methods for outreach

☐ Attach copies of researched demographic information supporting your reasoning

for marketing to the groups that you do

☐ Attach copies of all marketing materials, including those in other languages and

showing the logo, slogan and/or statement:

a) Outreach Letters to the different agencies in the area

b) Flyers

c) Brochures

d) Newspaper ads

e) Pictures of property signage

☐ Proof of training – PowerPoint presentations, worksheets, certificates, sign-in

sheets, etc.

☐ TTY Phone Number Confirmation via the i.e. Georgia Relay Center