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Robert J. Riggle, Ph.D.

Assistant Professor of Marketing

The Citadel – The Military College of South Carolina

171 Moultrie Street

Charleston, South Carolina 29409

Phone: 843-953-6978

Fax: 843-953-6764

Cell/Text: 843-817-1843

Email: [email protected]

Education

Academic Background

Ph.D. 2007 The University of South Florida Major: Marketing

Tampa, Florida Emphasis: Psychology & Research Methods

M.B.A. 1999 Henderson State University Major: Business

Arkadelphia, Arkansas Emphasis: Management and Accounting

B.A. 1998 Henderson State University Major: Public Administration

Arkadelphia, Arkansas Emphasis: Political Science and Business

Work Experience

Academic Experience

The Citadel 2009 - Present

♦ Assistant Professor of Marketing

Northern Illinois University (NIU) 2006 - 2009

♦ Assistant Professor of Marketing

University of South Florida (USF) 2002 - 2006

♦ Research and Teaching Assistant

Henderson State University (HSU) 2001 - 2002

♦ Instructor of Marketing

Industry Experience

RJR Consulting 2006 - Present

♦ Independent Market Research Expert

Coca-Cola Enterprises, Inc. 2000 - 2001

♦ Bulk and C-Store Account Manager

Naylor Publications, Inc. 1999 - 2000

♦ Advertising Sales Representative

Dillard's, Inc. 1999

♦ Retail Jewelry Sales

Research

Refereed Articles

Hansen, J. D. & Riggle, R. J. (2009). "The Role of Ethical Salesperson Behavior in Relationship Selling," Journal of

Personal Selling & Sales Management, 29(3).

Carrillat, F. A., Riggle, R. J. , Locander, W. B. , Gebhardt, G. F. , & Lee, J. (2009). “Cognitive Segmentation:

Modeling the Structure and Content of Customers' Thoughts”. Psychology & Marketing, 26(6).

Riggle, R. J., Edmondson, D. R. , & Hansen, J. D. (forthcoming). “A Meta-Analysis of the Relationship between

Perceived Organizational Support and Front-Line Employee Job Outcomes: 20 Years of Research”. Journal of

Business Research, 62(10).

Hansen, J. D. & Riggle, R. J. (2008). “The Effects of Communication Mode in Relationship Selling”. Journal of

Selling and Major Account Management, 8(1).

Papers under Review

Gebhardt, G. F., Carrillat, F. A., Riggle, R. J., & Locander, W. B. (under first review) "The Autogenic Measure

Development Process: A Discovery-Oriented Approach for Improving Content Validity in Marketing,"

Review of Market Research.

Refereed Proceedings (Abstract Only)

Riggle, R. J., Solomon, P. J., & Artis, A. (2010). “The Influence of Organizational Environment on Salesperson

Performance”. Third Biennial Conference on Sales Productivity.

Riggle, R. J. (2010). “Image Publications, Inc.: Managing Millennials in the Salesforce”. Southeast Case Research

Association (SECRA).

Hansen, J. D. & Riggle, R. J. (2008). “The Role of Ethical Salesperson Behavior in Relationship Selling”. National

Conference in Sales Management (NCSM).

Edmondson, D. R. & Riggle, R. J. (2005). “The Effects of Perceived Organizational Support on Boundary Versus

Non-Boundary Spanning Employees: A Meta-Analytic Review”. Society of Marketing Advances.

Ladik, D. M., Hensel, J. S., & Riggle, R. J. (2004). “The Internet as a Service Coupon Delivery Mechanism:

Consumer Perceptions of Coupon Use Utility for Internet versus Direct Mail Delivery Alternatives”. AMA

Winter Educator's Conference.

Work in Progress

Final Write-up Stage

Riggle, R. J. & Hansen, J. D., “Exploring Impulse Buying Online”, Target Journal: Journal of Consumer Marketing.

Riggle, R. J., Solomon, P. J., & Artis, A. “The Impact of Organizational Climate on Sales Force Psychological and

Behavioral Work Outcomes”, Target Journal: Journal of Personal Selling and Sales Management.

Riggle, R. J., Solomon, P. J., & Artis, A. “The Effects of Workplace Isolation on a New Generation of

Salespeople” Target Journal: Journal of Personal Selling and Sales Management.

Data Collected and Analyzed

Riggle, R. J. & Boyles, W. “Consumer Psychological Comfort in Services”, Target Journal: Journal of Services

Research.

Riggle, R. J. and Douglas, C. “Self Assessment of Learning: What do marketing undergraduates expect out of

school”?, Target Journal: Journal of Marketing Education.

Preliminary Data Collection Stage

Riggle, R. J. & Reeves, G., “Ethical Salesperson Behavior: Exploring the Buyer-Seller Divide”., Target Journal:

Journal of Personal Selling and Sales Management.

Riggle, R. J. & Reeves, G., “Recovering from Ethical Failures”, Target Journal: Journal of the Academy of Marketing

Science.

Presentation of Refereed Papers

National

Cano, C., Riggle, R., Stamps, M., & Ayala-Taylor, G. (2006). “En Fuego: The Hispanic Consumer Market”.

Presented at AMA Winter Educator's Conference, St. Petersburg, Florida.

Edmondson, D. & Riggle, R. J. (2005). “The Effects of Perceived Organizational Support on Boundary Versus Non-

Boundary Spanning Employees: A Meta-Analytic Review”. Presented at Society of Marketing Advances, San

Antonio, Texas.

Ladik, D.M., Hensel, J. S., & Riggle, R. J. (2004). “The Internet as a Service Coupon Delivery Mechanism: Consumer

Perceptions of Coupon Use Utility for Internet versus Direct Mail Delivery Alternatives”. Presented at AMA Winter

Educator's Conference, Scotsdale, Arizona.

Stamps, M., Cano, C., & Riggle, R. J. (2003). “What's New What's Next in the Hispanic Market”. Presented at 2003

Winter AMA Educator's Conference, Orlando, Florida.

Dissertation

“The Impact of Organizational Climate Variables of Perceived Organizational Support, Workplace Isolation, and

Ethical Climate on Salesperson Psychological and Behavioral Work Outcomes”.

Proposal Defense: March 2006

Final Defense: July 2007

Committee Members:

Paul J. Solomon – Chair

Andrew Artis

James Hensel

Yancy Edwards

Loyd Pettegrew – Outside Member

Honors/Grants/Awards

Honors:

2007: Beta Gamma Sigma Member.

2005: Sheth Foundation Consortium Fellow.

2004: SMA Doctoral Consortium Fellow.

Awards:

2008: Tanner, Honeycutt, Erffmeyer Best Paper Award, National Conference in Sales Management.

Grants:

2008: NIU Research and Artistry Summer Research Grant.

2007: NIU Research and Artistry Summer Research Grant.

2006 - 2008: Vovici Software Usage Grant for Online Survey Development.

Teac hing

Courses Taught (Year-Average Evaluation Score

1,2

)

Course Fall

Semester

Spring

Semester

Summer

Semester

MBA Strategic Marketing

The Citadel Graduate College

-- -- 2009-4.73

MBA Marketing Principles

The Citadel Graduate College

2009-??

MBA Marketing Management

Naperville and Hoffman Estates Campuses

-- --

2007-4.36

2006-4.50

MBA Marketing Channels

Hoffman Estates Campus

-- -- 2008-4.48

Marketing Strategy 2007-4.73, 4.17

-- --

Marketing Management 2003-4.69 -- --

Marketing Research 2006-4.33, 4.00

2008-4.33, 4.10

2005-4.07

Professional Selling -- 2004-4.66

2005-4.92

2004-4.33

International Marketing 2004-4.57 -- --

Marketing Principles 2009-??, ??

Teaching evaluation scores are out of five unless otherwise specified.

Matrix represents courses taught where student evaluation numbers were received back from institutional research department.

Other Teaching Activities

Course (New) - Creation/Delivery: Conventional:

2010 - The Citadel online Principles of Marketing course.

2008 - NIU Marketing Channels course at Hoffman Estates Campus.

Other Teaching Activities:

2008 - Invited lecture (NIU)

Audience: Visiting Chinese Government Officials

Student Assign-Independent Studies:

2010 - 1 Citadel Student, Garrett Hall (Marketing Plan Project)

2009 - 3 NIU Students, Lauren Bearden, Brittany Best, and Eric Castellucci (Honors Research Projects)

2008 - 1 NIU student, Christian Anderson (Marketing Plan Project)

2007 - 1 NIU student, Sean Woods (Individual Research Project)

2006 - 1 NIU student, Caleb Hill (Individual Research Project)

Faculty Development

Instructional-Related Conferences:

2008: Northern Illinois University. Teaching in Times of Crisis Faculty Seminar. DeKalb, Illinois.

2007: Northern Illinois University. Participated in the Teaching Effectiveness Institute Workshop: Using

Cooperative Activities to Promote Learning. DeKalb, Illinois.

2006: Northern Illinois University. Participated in Teaching Effectiveness Institute Workship: The Art of

Teaching: Using Performance Techniques in Improving Teaching. DeKalb, Illinois.

Honors

2005: USF Graduate Assistant Teaching Award Nominee

Service

Service to Universities

Department assignments:

Faculty Advisor:

2009 - Present: Citadel Undergraduate Business Association (C.U.B.A.)

2009 - Present: Students in Free Enterprise (S.I.F.E) Faculty co-advisor

2008 - 2009: NIU Marketing Honor Society/Mu Kappa Tau

Faculty Coach:

2009: National Collegiate Sales Competition (Atlanta, GA)

2008: National Team Selling Competition (Bloomington, IN)

Member:

2008 - 2009: NIU Search Committee: Search conducted at the American Marketing Association Educator's

Conference in San Diego, California.

2007 - 2009: NIU Marketing Department Assurance of Learning Committee

College assignments:

Member:

2009 - Present: Citadel SBA Student Affairs Committee

2008 - 2009: NIU College of Business Strategic Planning Committee

2007 - 2009: NIU College of Business Executive Board of Advisors Student Advocacy Committee (Faculty Liaison)

Mentoring Activities:

2009: FBI Collegiate Marketing and Recruitment Program - Citadel Coach

• Objective: To develop and implement a marketing campaign to increase awareness and consideration for

FBI Special Agent and Professional Staff careers.

2008 - 2009: NIU Experiential Learning Center - Coach

• NIU College of Business - Board of Executive Advisors - Market analysis of the Chicago and Chicago suburb

market for MBA programs (Spring 2009)

2008 - 2009: NIU Experiential Learning Center - Subject Matter Expert

• McDonalds - Environmental Footprint Project

• CullinaneMedia - Marketing Strategy Project

• Caterpillar, Inc. - Large Wheel Loader Green Initiative Sales Analysis

• Follett Higher Education Group - Change Management

2007 - 2008: NIU Experiential Learning Center - Subject Matter Expert

• DeKalb County Rehab & Nursing Center

• FTD.COM - Point of Sale Software Market Research Study

• The Solheim Cup/LPGA - Market Investigation

2006 - 2007: NIU Experiential Learning Center - Subject Matter Expert

• Anderson BMW, Volkswagen, & Mazda Customer Survey

Other Institutional Service Activities:

2007 - 2008: NIU Experiential Learning Center: Questionnaire Design Workshop

University assignments:

Member:

2007 - 2008 through 2008 - 2009: NIU Campus Assessment Network

Other Institutional Service Activities:

2007 - 2008: NIU Faculty Marshall for Commencement: Spring 2008 College of Business and College of

Engineering Faculty Marshall.

2007 - 2008: NIU Office of Assessment Services: Facilitated student-run focus groups in the College of Business,

College of Health and Human Services, and Student Affairs.

2007 - 2008: NIU General Education Committee: Facilitated student-run focus groups on student perceptions of

required general education classes.

Service to the Profession

Professional Service Activities:

Unpaid Consulting:

2008 - Present: Position Tech, Inc., Marketing advisor to chief-level officers

Other Professional Service Activities:

1999: American Society for Business and Behavioral Sciences Conference, Assistant Editor - Proceedings

(National).

1998 - 1999: Journal of Business and Behavioral Science, Assistant Editor

Reviewer - Articles / Manuscripts:

2010: Academy of Marketing Science (A.M.S.)

2009: Society for Marketing Advances (S.M.A.)

2009: National Conference in Sales Management (N.C.S.M.)

2008: Journal of Business Research

2008: National Conference in Sales Management (N.C.S.M.)

Panel Member

2005: Ph.D. Project National Conference Marketing Breakout Session Panel Member

2006: Ph.D. Project Marketing Doctoral Student Association Meeting Panel Member

Memberships

American Marketing Association (A.M.A.)

Society for Marketing Advances (S.M.A.)

American Psychological Association (A.P.A.)

The Ph.D. Project

Marketing Doctoral Student Association (M.D.S.A.)

Beta Gamma Sigma