KRISPY KREME REWARDS TERMS AND CONDITIONS

Please read these terms before agreeing to join the Krispy Kreme UK rewards

programme ("Rewards Programme").

Who these terms apply to

These terms apply to your membership to our Rewards Programme and govern the

relationship between Krispy Kreme UK Ltd, a company incorporated in England with

that you have read, understood and agree to these terms. If you do not agree to

these terms in their entirety you must not register to join the Rewards Programme.

You must therefore read these terms carefully.

Changes to these terms

These terms may be amended at any time by Krispy Kreme without notice, and the

current version will be displayed on our Website and App. You must check our

Website or App for changes each time you intend to use the Rewards Programme.

Please print a copy of these terms for your records by opening the print friendly PDF

file below and clicking print.

Other terms that may apply to you

If you have any questions or complaints about the Rewards Programme, please

contact Customer Services on 01276 601170 or at

1. THE REWARDS PROGRAMME

By joining the Rewards Programme you can earn points, known as Krispy Kreme

Smiles (“Smiles”). You can convert your Smiles into rewards, which you can then

redeem on selected purchases in Krispy Kreme stores or online at

www.krispykreme.co.uk for click and collect orders that can be collected from

You may only have one membership account in your name.

Your membership is non-transferable.

3. ELIGIBILITY

In order to be able to join the Rewards Programme, you must be:

(i) be at least 18 years of age;

(ii) a GB Resident; and

(iii) not employed by Krispy Kreme its affiliates or subsidiaries.

4. EARNING SMILES

You may earn Smiles on purchases of doughnuts, drinks and ice cream

(“Products”). No other products are eligible for redemption using Smiles unless

When using the App:

(ii) you present your ID barcode on the App at the point of purchase in a Krispy

Kreme store (excluding Northern Ireland and the Republic of Ireland);

(iii) the unique code inside your Krispy Kreme Product box is entered on the App

after purchase in selected Partner Retail Outlets; or

(iv) where the ID barcode was not presented at the point of purchase in a Krispy

Kreme store, the receipt details from your Krispy Kreme purchase are entered onto

You can check the Smiles balance of your membership at any Krispy Kreme store or

by checking the Website or the App.

only be earned, held and redeemed as set out in these terms.

Any Smiles obtained or used otherwise than in accordance with these terms will be

invalid and cannot be redeemed.

Smiles are personal to the individual member and cannot be pooled with Smiles

earned by another member and redeemed together.

We reserve the right to make changes to the Rewards, from time to time.

6. REDEEMING REWARDS

In order to redeem a Reward using your accrued Smiles, you need to convert your

To convert your Smiles into Rewards, you need to log in to your account on the

Website or the App, and view the Rewards that are available to you at that time and

add the chosen Rewards to your virtual wallet. Once converted, you can then either:

(i) scan your ID barcode in a Krispy Kreme store at the point of purchase using the

the Website for click and collect orders.

account page the Reward selected will confirm whether it is eligible for click and

collect orders.

Smiles into Rewards for instore redemptions at Krispy Kreme stores.

You may not make part payment for a purchase using redeemed Smiles.

Once you have converted your Smiles into a Reward, it cannot be transferred back

7. IMPORTANT EXCLUSIONS AND RESTRICTIONS

Smiles cannot be redeemed in Tesco, Morrisons, Asda, Sainsburys, Center Parcs,

Service Stations, Selfridges, Universities, UberEats, Deliveroo, Just Eat or any other

sales partner (”Partner Retail Outlet”). Smiles can only be redeemed in Krispy

Kreme stores.

Smiles cannot be earned if you purchase single doughnuts when shopping in Partner

Retail Outlets. Smiles on singles are only available at Krispy Kreme stores.

Smiles are only available on the Krispy Kreme Products listed at section 4 of these

cards and merchandise.

All redemptions of Smiles are subject to availability and our Krispy Kreme stores

reserve the right to apply a maximum redemption per day, per customer of 5 dozen

Programme account per week.

8. EXPIRY AND CANCELLATION

We may amend, suspend or cancel the Rewards Programme (including these terms)

at any time without notice to you.

Smiles

Krispy Kreme store.

Rewards Programme

Your membership does not have an expiry date.

You have the right to cancel your membership at any time. If you wish to cancel your

membership, please contact Customer Services on email at

right to redeem all Smiles that are unused at the time of cancellation.

We may, at our sole discretion, suspend your use of your membership (including

your right to redeem Smiles) or terminate your membership if we have reason to

believe that you (1) are in breach of these terms (2) are abusing your membership,

(3) are engaged in fraudulent or other criminal activities relating to your membership,

(i) update your details through the Website or the App; or

(ii) contact Customer Services on email at [email protected]

10. WELCOME REWARD

When joining the Rewards Programme you will immediately become eligible to

Doughnut (“Welcome Reward”).

Reward will expire. Expired Welcome Rewards cannot be transferred to a new

membership or redeemed or reinstated.

Tesco cabinet, subject to availability. When registering, you will need to decide

where you want to redeem this Welcome Reward.

To redeem this at a Krispy Kreme store, add the Welcome Reward to your App and

show your ID barcode to a colleague in a Krispy Kreme store. The Welcome Reward

can only be claimed by using the App, not the Website.

To redeem the Welcome Reward at a Tesco cabinet, you will receive a welcome

email upon registration, which includes a single-use link to download and print a

single-use coupon. Show this printed coupon at a Tesco store in order to redeem the

Welcome Reward.

The Welcome Reward cannot be used to redeem a Hot Original Glazed Doughnut

offered during Hotlight Hours.

11. UNAUTHORISED USE OF YOUR ACCOUNT

App, you may lose any Smiles you have earned in the same way as if you lost your

wallet.

You should immediately report any fraudulent or unauthorised use of your

membership to Customer Services on 01276 601170.

Smiles earned through using your membership are not covered by any

13. GOVERNING LAW

These terms are governed by English law and you can bring legal proceedings in the

Scottish or the English courts.