Trademark Games Puzzles Facts Quizzes

Trademark Games

Puzzles

Facts

Quizzes

Hi!

My name is T. Markey,

the trademark mascot.

I am in the shape of a circle

with a letter “R” inside because this

symbolizes that a trademark is registered

with the USPTO. You see trademarks every

day being used with all types of products

and services.

Let’s go on a journey to learn

more about trademarks.

A trademark is a brand name. Think

of the name of your favorite cereal

or shoes. Trademarks identify

the source (maker or provider) of

products and services.

Trademarks are usually words,

designs, or a combination of

words and a design. Other types of

trademarks include colors, sounds,

scents, and the way a product looks!

Intellectual Property is something

you create. It includes trademarks,

copyrights, patents, and trade

secrets. Trademarks identify the

source of products and services.

Copyrights protect original artistic

and literary works, like plays or

books. Patents protect inventions,

like the light bulb or mp3 player.

A “trade secret” is important,

conﬁdential commercial information,

such as the secret formula for

producing a beverage.

A person or company may own

some or all of these types of

intellectual property.

This book focuses on the many types

of trademarks.

Understand the Dierence

Trademark vs.

Generic Name

A Trademark is the brand name for the product or service of a

particular person or company.

The Generic Name is the common word for a product or service.

For example:

BIG MAC

and WHOPPER

are brand names;

hamburger is the generic name.

ADIDAS

and REEBOK

are brand names;

sneakers and athletic shoes are the generic names.

KLEENEX

and PUFFS

are brand names;

facial tissue is the generic name.

BASKIN-ROBBINS

and BEN & JERRY’S

are brand names;

ice cream store is the generic name of the service.

BAND-AID

and CURAD

are brand names;

adhesive bandages is the generic name.

Matching Game

Directions:

Match each registered trademark with its product.

For example: Colgate

and Toothpaste.

COLGATE

TOOTHPASTE

NIKE

TORTILLA CHIPS

BARBIE

VIDEO GAME CONSOLES

PEPSI

CEREAL

DORITOS

XBOX 360

CARS

OREO

DOLLS

CHEERIOS

LIP BALM

CHAPSTICK

SOFT DRINKS

FORD

SHOES

The Role of the

U.S. Patent and Trademark Oce

• The United States Patent and Trademark Oce

(USPTO) examines and registers trademarks.

The USPTO’s headquarters are located in

Alexandria, Virginia, close to Washington, D.C.

• Once you get a registration, you have the right

to use the ® symbol next to your trademark.

A trademark can last as long as the owner

keeps using it!

The

next to a brand name:

• tells you the trademark is protected by a federal registration issued by the

United States Patent and Trademark Oce

• gives notice to makers of similar products or services that they cannot use

the same trademark for their products or services

• registration helps trademark owners stop fake or “counterfeit” products

from being imported or sold

Federal Trademark

REGISTRATION

TEST YOUR TRADEMARK IQ

How many of these trademarks can you identify?

1 2 3

4 5 6

7 8 9

10 11 12

Grape scent is registered

for lubricants for land

vehicles and watercraft.

The color

Canary Yellow

is registered for

Post-It

stationery notes

is registered for video

game machine

controllers

The

Looney Tunes Theme

Song which consists of

eighteen (18) musical notes

comprising the notes, E4, D4,

C4, D4, E4, EFlat4, E4, C4, D4,

D4, D4, D4, C4, AFlat3, A3, D4,

E4 and G4 is registered

for animated television

programs and motion

picture ﬁlms

is registered for the

motion of the car door

when opened

is registered for

computers

is registered for retail

department stores

A trademark includes any word, name, symbol, device, or any combination, used in

commerce to identify and distinguish the goods of one manufacturer or seller from

goods manufactured or sold by others, and to indicate the source of the goods.

A service mark is the same as a trademark, except that it identiﬁes and distinguishes

the source of a service rather than a product.

TYPES OF TRADEMARKS

is registered for retail

clothing

stores

TRADEMARKS ARE

EVERYWHERE

Everyday, from dawn to dusk, you may cross paths with hundreds

or thousands of trademarks. Here are some examples:

MORNING

KELLOGG’S

for breakfast cereal

CREST

for toothpaste

IVORY

for soap

TROPICANA

for orange juice

DAY

THOMAS & FRIENDS

for lunch boxes

SKIPPY

for peanut butter

SMUCKER’S

for jellies

MEAD

for notebooks

SCHWINN

for bicycles

NIGHT

DELL

for computers

CHEF BOYARDEE

for

pasta dinners

FISHER-PRICE

for toys

MR. BUBBLE

for bubble bath

and skin soap

HARRY POTTER

for books

DOUGHBOY

is a

registered trademark for

a. refrigerated dough

b. chewing gum

c. computer games

d. cars

THE CAT IN THE HAT

is a

registered trademark for

a. cat food

b. bicycles

c. books

d. refrigerators

JELLY BELLY

is a

registered trademark for

a. candy

b. shoes

c. nail polish

d. televisions

CHARACTERS ARE

TRADEMARKS TOO!

Let’s play a game and make that

Character Connection!

SUPERMAN

is a

registered trademark for

a. glue

b. light bulbs

c. hammers

d. comic magazines

TOUCAN SAM

is a

registered trademark for

a. bird food

b. cereal

c. sandwich bread

d. pet stores

CURIOUS GEORGE

is a

registered trademark for

a. mirrors

b. paper towels

c. zoos

d. plush toys

CRAYOLA

You may know this mark

for crayons, but did you

know it is also registered

for the following?

• Rulers and staplers

• Paints

• Restaurant services

NICKELODEON

You may know this mark

for children’s television

progamming, but did you

know it is also registered

for the following?

• Mobile phone services

• Knapsacks

• Towels, sheets, and

pillow cases

Did you know that one

trademark can identify or

be the brand name for more

than just one thing?

EVOLUTION OF MARKS

1. Which

came

ﬁrst?

2. Which

came

ﬁrst?

3. Which

came

ﬁrst?

4. Which

came

ﬁrst?

Mark owners sometimes update or modernize their marks,

but keep them recognizable.

TRIVIA GAME

TEST YOUR KNOWLEDGE WITH THIS TRIVIA GAME!

1. For which color does UPS

own a trademark?

a. brown d. white

b. pink e. blue

c. red

2. When you open up a Burberry

raincoat, is the check design you see a registered

trademark?

______ YES ______ NO

3. Product design and product packaging are types of trade dress.

______ TRUE ______ FALSE

4. Bridgestone Corporation’s trademarks identify tires, rims, wheels and other parts

of a:

a. car d. computer

b. desk e. lamp

c. bed

5. Is the shape of Hershey’s Kisses

chocolate a registered trademark?

______ YES ______ NO

6. What type of services does the design of a red umbrella identify?

a. babysitting services d. restaurant services

b. laundry services e. none of the above

c. insurance services

7. A registered trademark identiﬁes the following: (check one)

______ the goods of the owner ______ copies or fakes made by

someone else

8. A trademark can last indeﬁnitely.

______ TRUE ______ FALSE

9. What color as applied to caps of product containers is a registered trademark for

glue?

a. white d. black

b. blue e. red

c. orange

10. Which of the following indicates that a trademark is registered?

(check one)

______ TM ______

11. Intellectual Property includes:

a. trademarks d. trade secrets

b. copyrights e. all of the above

c. patents

12. Can you get a trademark registration for a sound?

______ YES ______ NO

13. The shape of the Coca-Cola

bottle is a registered trademark.

______ TRUE ______ FALSE

14. National Geographic

features a registered trademark for the following color ap-

pearing on the border of its magazines:

a. blue d. yellow

b. red e. none of the above

c. green

15. The stylized design of Mickey Mouse

ears is a registered trademark.

______ TRUE ______ FALSE

16. The following name of a state is a registered certiﬁcation mark

for potatoes:

a. Montana c. Idaho

b. Massachusetts d. Florida

e. none of the above

H F E R S W A K A R I R B E A

F W L V C E F Q N D W O I I T

T K O N J P R S D R X F V T L

M F B C C G O V T B S F R U K

K W M P Y U F C I J M A G T W

X N Y M N A P H B C D C X H S

L B S D Z N F A I E E R P I C

L N B J O N U R M Q C M B A E

R E G I S T R A T I O N A T N

Y S T I L D R C O L O R L R T

P O H L S K R T V Y E M I U K

M X Q A G E E E O U W J W H L

U P J O P O D R C O X T B M C

C I R E N E G S D R O W P L Q

U F X U C G D H G D U V M G I

WORD SEARCH

CHARACTERS

COLOR

DESIGN

GENERIC

MOTION

REGISTRATION

SCENT

SERVICE MARK

SHAPE

SOUND

SYMBOL

TRADEMARK

WORD

Find the following words:

Help T. Markey ﬁnd his way to ﬁle a

trademark on the Trademark Electronic

Application System (TEAS).

Answers

Page 3:

Page 6: 1-McDonald’s Corporation-Reg. No.

1653279-Restaurant services, 2-Safeway Inc.-Reg.

No. 3412024-Retail grocery store, pharmacy and

drugstore services; retail store services featuring

convenience store items and gasoline, 3-Pringles

LLC-Reg. No. 2583848-Snack foods, namely,

potato chips and potato crisps, 4-The Quaker

Oats Company-Reg. No. 1602597-Processed

grains and cereals; wheat germ; hominy grits;

ﬂour; grain-based snack bars; grain cakes; snacks

and cakes made primarily of processed grains and

cereals; mixes for making pancakes and waes;

table syrup, 5-Woolmark Americas, Inc. DBA The

Woolmark Company-Reg. No. 0790140-Products

made wholly or predominantly of wool, intended

for ultimate consumers, 6-Starkist Co.-Reg.

No. 4672045-Seafood, 7-Comercializadora

de Lacteos y Derivados, S.A. De C.V.-Reg. No.

0405706-Cottage cheese, butter, ice cream, and

fresh milk, 8-Pepperidge Farm, Incorporated-Reg.

No. 3471224-Crackers, 9-BIC Corporation-Reg.

No. 2094992-Writing instruments, namely, pens,

pencils, markers and highlighting markers; and

correction ﬂuid for type and ink, 10-Kellogg North

America Company-Reg. No. 1105259-Biscuits,

cookies, crackers, unﬁlled ice cream cones,

11-National Insurance and Indemnity Corporation-

Reg. No. 0886509-Transportation services,

namely, arrangement of tours and transportation

of passengers and goods, 12-GENERAL MILLS IP

HOLDINGS II, LLC-Reg. No. 1114210-Breakfast cereal.

Page 9: Doughboy-A, Superman-D, The Cat

in the Hat-C, Toucan Sam-B, Jelly Belly-A,

Curious George-D

Page 11: 1-A, 2-C, 3-B, 4-A

Page 12-13: 1-A, 2-YES, 3-TRUE, 4-A, 5-YES,

6-C, 7-the goods of the owner, 8-TRUE, 9-C,

10-

, 11-E, 12-YES, 13-TRUE, 14-D, 15-TRUE,

16-C

Page 14:

Page 15:

NIKE

TORTILLA CHIPS

BARBIE

VIDEO GAME CONSOLES

PEPSI

CEREAL

DORITOS

XBOX 360

CARS

OREO

DOLLS

CHEERIOS

LIP BALM

CHAPSTICK

SOFT DRINKS

FORD

SHOES

Trademark legend: Big Mac and the design of a smiling box with arch handles are registered trademarks of McDonald’s Corporation; Whopper is a

registered trademark of Burger King Corporation; Adidas is a registered trademark of Adidas AG; Reebok is a registered trademark of Reebok Interna-

tional Limited; Kleenex is a registered trademark of Kimberly-Clark Worldwide, Inc.; Pus, Crest, and Ivory, are registered trademarks of The Proctor

& Gamble Company; the design of a man’s head and bowtie is a registered trademark of Pringles, LLC ; Baskin-Robbins is a registered trademark of

BR IP Holder, LLC; Ben & Jerry’s is a registered trademark of Ben & Jerry’s Homemade, Inc.; Band-aid is a registered trademark of Johnson & Johnson;

Curad is a registered trademark of Medline Industries, Inc.; Colgate is a registered trademark of Colgate-Palmolive Company; Nike is a registered

trademark of Nike, Inc.; Barbie and Fisher-Price are registered trademarks of Mattel, Inc.; Pepsi is a registered trademark of Pepsico, Inc.; Doritos

is a registered trademark of Frito-Lay North America, Inc.; Xbox 360 and the design of a ﬂag within a circle are registered trademarks of Microsoft

Corporation; Oreo is a registered trademark of Intercontinental Great Brands, LLC; Cheerios is a registered trademark of General Mills IP Holdings II,

LLC; Chapstick is a registered trademark of Wyeth LLC; Ford is a registered trademark of Ford Motor Company; Gap is a registered trademark of Gap

(Apparel), LLC; Toys “R” Us is a registered trademark of Georey, LLC; the color canary yellow used over the entire surface of stationery notes and

Post-It are registered trademarks of 3M Company; the sound mark for the Looney Tunes theme song and Harry Potter are registered trademarks of

Warner Bros. Entertainment Inc.; the shape of a hand-held game machine controller is a registered trademark of Nintendo of America Inc.; the motion

of the car door when opened is a registered trademark of Automobili Lamborghini S.P.A; Grape scent is registered for lubricants for land vehicles and

watercraft by Mike Mantel DBA Manhattan Oil; Kellogg’s, Toucan Sam, and the design of an elf are trademarks of Kellogg North America Company;

Tropicana is a registered trademark of Tropicana Products, Inc.; Thomas & Friends is a registered trademark of Gullane (Thomas) Limited; Skippy is

a registered trademark of Hormel Foods, LLC; Smucker’s is a registered trademark of The J. M. Smucker Company; Mead is a registered trademark

of ACCO Brands Corporation; Schwinn is a registered trademark of Paciﬁc Direct, LLC; Dell is a registered trademark of Dell Inc.; Chef Boyardee is

a registered trademark of ConAgra Foods RDM, Inc.; Mr. Bubble is a registered trademark of The Village Company, LLC; Doughboy is a registered

trademarks of The Pillsbury Company, LLC; Superman is a registered trademark of DC Comics, Inc.; The Cat in the Hat is a registered trademark of

Dr. Seuss Enterprises, L.P.; Jelly Belly is a registered trademark of Jelly Belly Candy Company; Hershey’s Kisses and its conﬁguration are registered

trademarks of Hershey Chocolate & Confectionery Corporation; Curious George is a registered trademark of Houghton Miin Harcourt Publishing

Company; Nickelodeon is a registered trademark of Viacom International Inc.; Crayola is a registered trademark of Crayola Properties, Inc.; the fanciful

representation of a girl is a registered trademark of Morton Salt, Inc.; Taco Bell and the design of a bell are registered trademarks of Taco Bell IP Holder,

LLC.; Gerber and the representation of a baby’s head is a registered trademark of Societe Des Produits Nestle, S.A.; Green Giant and Green Giant and

design and Sprout are registered trademarks of B&G Foods North America, Inc.; UPS and the color brown is a registered trademark of the United Parcel

Service of America, Inc.; Burberry and the check design are registered trademarks of Burberry Limited; the design of an upright, open red umbrella

with the handle turned to the left is a registered trademark of The Travelers Indemnity Company; the color orange as applied to caps is a registered

trademark of Elmer’s Investments LLC; the conﬁguration of a bottle and Coca-Cola are registered trademarks of The Coca-Cola Company; the yellow

border applied to travel magazine covers and National Geographic are registered trademarks of National Geographic Society; the conﬁguration of

round mouse ears attached to a beanie and Mickey Mouse are registered trademarks of Disney Enterprises, Inc; Idaho is a registered certiﬁcation

mark of State of Idaho Potato Commission; the design of a pen behind a man with a ball-shaped head is a registered trademark of BIC Corporation;

the design of a rabbit’s head is a registered trademark of General Mills IP Holdings II, LLC; the design of a hat-wearing man is a registered trademark

of The Quaker Oats Company; the design of a tuna wearing glasses is a registered trademark of Starkist Co.; the design of a ﬁsh wearing sunglasses

is a registered trademark of Pepperidge Farm, Incorporated; the design of “S” in a square with rounded corners is a registered trademark of Safeway

Inc.; the design of a greyhound is a registered trademark of National Insurance and Indemnity Corporation; the design of a triangular swirl is a regis-

tered certiﬁcation mark of Woolmark Americas, Inc., DBA The Woolmark Company; and the design of a cow on a ﬂower background is a registered

trademark of Comercializadora de Lacteos y Derivados, S.A. De C.V.

DISCLAIMER: References to particular trademarks, service marks, products, services, companies, and/or organizations appearing in this book

are for illustrative and educational purposes only and do not constitute or imply endorsement by the U.S. Government, the U.S. Department of

Commerce, the U.S. Patent and Trademark Oce, or any other federal agency.

600 Dulany Street, Alexandria, VA 22314

www.uspto.gov

October, 2016