The
Podcast Host
Planner
PLANNING FOR A YEAR OF PODCASTING GROWTH
Copyright © The Podcast Host ltd. 2021
All rights reserved.
No part of this book may be reproduced or utilized in any form, electronic or
mechanical, without permission in writing from the publisher.
Published by: The Podcast Host ltd. Dundee, Scotland
https://.ThePodcastHost.com
info@thepodcasthost.com
Introduction
"Why would anyone still use a physical podcast planner?" - you might've asked yourself that
question before buying this book. I know we certainly asked ourselves before putting it
together.
The answer is, of course, obvious. People want props that'll help them pick up a handful of
easy 'likes' on Instagram.
No, I'm joking. The answer is a lot more practical. This planner is designed to have a long life
beyond the inevitable photoshoot alongside a cup of coffee, an expensive pen, and a bunch
of productivity hashtags.
In a world of incredibly powerful digital tools, the physical planner might seem like something
quaint and twee. But this is a tangible prompt that tells your brain you take your podcast
seriously. It's a reminder that there's that next episode to think about. That next 10 episodes
to think about.
The physical planner doesn't get lost in a sea of logins, timelines, sidebars, feeds, and apps,
all screaming for your attention. In owning one, you're free to switch off your computer, put
away your phone, and give your podcast some unbroken, undistracted one-on-one time.
Sure, you could've just bought a cheap notebook and used that, instead. But picking up a
dedicated podcast planner once again signals to your brain that this is something you're
serious about.
#PodcastHostPlanner
We know that people can find blank pages intimidating, too. That's why we spent a lot of time
drafting and re-drafting the episode templates. We aimed to provide a structure for your
episodes, regardless of your show's format or length.
We want to help you draw the maximum value from your content so that it'll resonate with
your listeners. Planning your episodes in this way means you're never switching the mic on
thinking "well, I'm just sort of going to try and cover this and see how it goes...". Listeners can
spot a ramble a mile off, and it can hamper your growth if it becomes something you're
known for.
On the other hand, when your listeners think of you as someone who always delivers in a
focused, confident, and efficient manner - when they never have to hit the skip forwards
button - they not only buy into your message but to you as a person.
I mention confidence because that's a byproduct of good planning. When your brain knows
the scaffolding of the episode is laid out neatly in front of you, you naturally start to relax and
deliver assuredly.
The Podcast Host Planner isn't only about forward planning either. Reflection is just as
important. There will always be lessons to be learned and things to improve upon. If we never
stop to think about what we've achieved so far, we miss out on a huge opportunity for
growth.
Finally, the last thing we want to endorse with this planner is over-planning. There's a delicate
balance to be struck here, and that's why we've carefully considered the info and layout of
our episode templates (you might say, we've over-planned so you don't have to). We aim to
give you the maximum benefit, from the minimum effort.
Good planning, after all, is a time-saver, rather than a time spender. Any time someone thinks
they've saved on planning is quickly eaten up in fixing mistakes and omissions further down
the line.
So congratulations on buying The Podcast Host Planner. You're someone who takes their
podcast, their message, and their time seriously. So go on, get that bloody Instagram photo
done and out the way, and let the real work begin.
#PodcastHostPlanner
How to Start a Podcast:
Your Whirlwind Resources Guide
It could be that you’re a seasoned podcasting veteran, already putting out quality content on
a consistent basis. But if you’re completely new to podcasting, the least we can do is offer
you some help, advice, and guidance towards getting up and running – its what we do, after
all!
With that in mind, were going to take you on a whirlwind tour of everything you need to know
before starting your own podcast.
Its worth mentioning that this planner isn’t designed to be an exhaustive “how to podcast
resource. It is, first and foremost, a place for you to plan, organise, and document all the
work associated with your show. That’s the ultimate priority here.
But you’ll find hundreds of articles on literally every aspect of podcasting over on our website
ThePodcastHost.com. We’ll link to specific posts here that cover topics we mention
in-depth. In buying this planner you’ll have easy access to knowledge and guides on
everything you’ll ever need to grow a successful show.
Let’s get started…
#PodcastHostPlanner
There are two big questions you need to ask yourself here, and they're joined at the
hip. First…
So firstly,whydo you want to make a podcast?
Are you a freelancer?A business?Or a marketing manager?If so, you might haveidentified
podcasting as a great way to build authority and provide your customers and target audience
with valuable and entertaining content.
Or are you looking at podcasting from a hobbyist perspective?This might meanyou'll be
creating ashow in your spare time. And thesubject will be something thatyou're passionate
about.
In either case, you can identify your “why” here. That's important to keep in mind, so that you
can stay motivated, even when you're finding it difficult to get a show out.
Next, what about your “who”?
Planning Your Podcast
1. What's Your Podcast For?
This is a big question:Whoare you making this podcast for?
The thing is, unless you know exactly who you’re making your show for, and why you’re doing
it, you’ve got no chance of growing an audience.
If you're coming at it from a business point of view, and you're (for example) a personal trainer
who wants to make a health and fitness podcast, then your target audience might be people
who are interested in healthy eating, weight loss, exercise, or bodybuilding.
2. Who is Your Podcast For?
#PodcastHostPlanner
The Podcast Host Planner is made up of two types of template. We have the Planning
and Delivery sections, and we have the How Am I Doing? Sections.
Each Planning and Delivery section represents a single podcast episode, and all the info
associated with it. There are 52 of these, which could work as a years worth of episodes
if you publish a new one each week. If you do this, then great. But you can publish
episodes on whatever schedule best suits you, as we covered in the How to Start
section.
The first How Am I Doing? section is going to pop up after your seventh episode, and
then, every fth episode. Here, we have an opportunity to reflect, review, take stock, and
make any adjustments going forwards.
In the next pages, well offer an example of how a podcaster might best use these
templates. You can use these as a guide and a starting point, but ultimately, always do
what works best for you!
How to Use This Planner
#PodcastHostPlanner
PLANNING
EPISODE TITLE
WHAT'S IT ABOUT?
HOW WILL THE LISTENER BENEFIT?
KEY TALKING POINTS OR QUESTIONS
1.
2.
3.
4.
5.
Why being interviewed on other podcasts is effective
Common mistakes people make when approaching podcasts
How to create your own pitch and stand out from the rest
Some third party platforms that help match up guests with podcasts
Main takeaways and wrap-up
How to Get Booked as a Guest on a Podcast
Effective ways to reach out to other podcasts when proposing yourself
as a potential interviewee.
Being interviewed on other podcasts is a great way to reach a new audience.
If I can help my listeners to do this, they can gain more exposure for their products/services,
and grow their podcast following as well!
#PodcastHostPlanner
CALL TO ACTION
KEYLINKS
SOCIAL HANDLES
RECORD DATE
DELIVERY
RELEASE DATE
EDIT NOTES & TIMECODES
15th August 2020
7:16 7:20 cough needs removed
12:03 13:22 had to answer the door!
28:40 31:33 dog was playing moonlight sonata on a casio keyboard
Check out Alitu, the ‘podcast maker’ tool that makes it super-simple to record, edit, and publish
your podcast. Sign up for a 7-day free trial at alitu dot com
ThePodcastHost.com/Podcraft
ThePodcastHost.com/GetBookedAsAGuest
@thepodcasthost on twitter and @the_podcast_host on Instagram
1st September 2020
#PodcastHostPlanner
HOW AM I DOING?
WHAT AM I HAPPY WITH, SO FAR?
WHAT DID I STRUGGLE WITH?
CONGRATULATIONS ON GETTING ANOTHER 5 EPISODES UNDER YOUR BELT!
IT’S TIME TO REFLECT, SO GRAB YOUR FAVOURITE BEVERAGE AND SET ASIDE THE
NEXT HALF HOUR. WE’RE GOING TO DIG INTO YOUR PROGRESS SO FAR SO WE CAN
BUILD ON THE THINGS THAT ARE WORKING WELL AND IMPROVE UPON THE THINGS
THAT AREN’T.
The conversations to-date have been engaging and full of actionable takeaways for the listeners.
I’m also staying consistent with my release schedule, the episode lengths, and the format
of the shownotes.
I’ve been struggling to find effective ways of sharing and promoting the show, aside from just
posting about it on my social. I always worry I am coming across as spammy
#PodcastHostPlanner
WHAT ARE 3 WINS I’VE HAD?
WHAT WOULD I LIKE TO IMPROVE?
WHAT ARE THE 3 THINGS I LEARNED?
WHAT AM I GRATEFUL FOR?
HOW AM I DOING?
Got my first bit of listener feedback!
Added some sound treatment to my recording space!
Set up our merch store on the website!
I could definitely benefit from some promotion and growth strategies. Fortunately, I’ve found a book
called ‘Podcast Growth: How to Grow Your Podcast Audience’ that’s filled with loads of of tips
and tactics. I can’t wait to dive in and start drawing up my plan of action.
I learned that there’s a difference between sound treatment and sound proofing who knew!?
I need to keep an eye on my volume levels when I laugh
My dog is a skilled pianist, but she really needs to respect my podcast recording time
Those great topic ideas I always have when I’m in the shower.
Maybe one day I’ll record an episode in there
#PodcastHostPlanner
7. What Are 10 Things I’ve Learned?
#PodcastHostPlanner
8. What Are My Big Goals for the Future?
#PodcastHostPlanner
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#PodcastHostPlanner
The
Podcast Host
Planner