City of Grand Haven Strategic Marketing Plan P a g e | 1
Background
The City of Grand Haven is one of Michigan’s premier summer destinations and is well-known for its
golden, sandy beaches, abundant water and annual Coast Guard Festival. Located in West Michigan
along the eastern shore of Lake Michigan, the region’s year-round residential population is approximately
45,000 people but swells during the summer months with seasonal residents and vacationers. The area
possesses a high quality of life with a multitude of hiking trails, multi-modal paths, parks, beaches, festivals
and events, and community amenities such as a splash pad, public art, recreation leagues and a regional
museum. Many of these assets were acquired through a combination of strong public and private
partnerships and leadership by the philanthropic community.
The Grand Haven Public School System consistently ranks amongst the highest in the nation and the
locally-owned hospital system, North Ottawa Community Hospital, is recognized as a leading health
institution, as evidenced by its many awards and recognitions. In addition, the area features hundreds of
successful local, national and international companies providing an array of career paths and competitive
wages, all of which leads to a resilient year-round economy and tax base for the region.
The area boasts many accolades including, but not limited to:
America’s Happiest Seaside Town – Coastal Living
Best Places in the World to Retire – Conde Nast Traveler
The 12 Most Beautiful, Charming, Small Towns in Michigan – Only In Your State
Best Freshwater Beach – USA Today
Best Beach Town – Thrillest
Adding to the appeal of the area is Grand Haven’s quaint, yet vibrant, Main Street, which is listed on the
National Register of Historic Places. There are also many specialty shops, locally-owned eateries and
service businesses located in eclectic neighborhood commercial districts throughout the City of Grand
Haven.
As a municipality, the City is a full service municipal organization operating under a home rule, Council-
Manager form of government. Historically known as “Coast Guard City USA”, Grand Haven City Council
and its employees pride themselves on being a community that offers a high quality of life, exceptional
customer service and dynamic delivery of services. With surrounding municipalities experiencing rapid
growth over the past 50 years, Grand Haven has expressed interest in attracting appropriate infill
development. Through strategic development and redevelopment, the City expects continued economic
growth and opportunities for new residents to move into the City.
For Grand Haven to position itself for the rapid regional growth, the City is seeking to achieve
Redevelopment Ready Certification to ensure development best practices are woven throughout the City’s
strategic planning and municipal services, including:
Public Safety (Police & Fire)
Streets, Transportation & Transit Infrastructure